Marc Kuo

Marc Kuo is the Founder & CEO of Routific, a route optimization platform for growing delivery businesses. Our mission is to green the planet by reducing the mileage and fuel consumption of delivery fleets. With over a decade of experience in the last-mile industry, he has advised hundreds of delivery businesses on their route planning and delivery operations.

Portrait of Marc Kuo

Latest blog posts

A man wearing a red T-shirt with the word "Delivery" across the front stands at the open door of a van. He is holding a small package and looking at his watch.

Solving the Vehicle Routing Problem (2023)

The Vehicle Routing Problem is everywhere, and solving it is critical in helping to facilitate the movement of goods and services through local delivery.
Image of optimizing delivery routes on Google Maps.

How To Optimize Delivery Routes With Google Maps

Learn how to plan and optimize your routes for multiple stops with Google Maps. And when you should use an alternative. Find out more!
Illustration showing a black model car sitting on a terrain map of northern Europe.

Solving The Traveling Salesman Problem For Deliveries

The Traveling Salesman Problem is the challenge of finding the shortest, most efficient route around a list of specific destinations.
Stock photo of young people around a conference table. A man and a woman are shaking hands across the table.

How To Start A Courier Business: 4 Essential Steps

Four essential steps to starting a successful, profitable courier business. A roadmap to help you get off the ground, with concrete tips to scale efficiently.
Photograph of a small brown cardboard box with a delivery sticker, being handed from one person to another. Only their hands and forearms are visible.

How to use Mapquest Route Planner For Deliveries

Mapquest Route Planner can help small home delivery businesses optimize their delivery schedules. Here's how you can make the most of this tool.
Screenshot of the first slide of a presentation by Marc Kuo, with his photograph and an inset Zoom speaker frame at the top left. The text says "Welcome! Grow your online sales with a 5-star delivery experience".

Grow Your Online Sales With A 5-Star Delivery Experience

Routific presented at Barn2Door's DIRECT Conference. We shared some best practices for growing sales with a 5-star delivery experience. Here they are.
Routific founder Marc Kuo makes some notes on a whiteboard.

The Innovators: Routific Finds Its Way Around The Pandemic

With its promise to optimize delivery of goods, the Vancouver software company's customer base more than doubled in the months after COVID-19 hit
Aerial view of a busy urban intersection. Three are six lanes of traffic in one direction and 11 in the other, including dedicated bus lanes.

6 Ways Your Delivery Fleet Can Lower Its Carbon Footprint

Do you have a small delivery fleet? It's easier than you think to lower your carbon foot print. Advice from leaders in fleet management and delivery.
Aerial photograph of a pine forest.

How Delivery Businesses Are Fighting Climate Change

If you are still manually planning your routes, I would like to convince you that you can plant 86 trees a year for every driver that you employ. But how?