Suzanne Ma

Suzanne Ma is a former journalist and published author turned co-founder at Routific, a route optimization platform. She loves to capture inspiring stories from small business entrepreneurs, and share their journeys of growth alongside Routific. As a Product Marketer, she ensures that the community stays up to date on the latest innovations at Routific.

Portrait of Suzanne Ma

Latest blog posts

Simple illustration of a stylized road with route markers along it. Text reads "How to plan a route with multiple stops in Google Maps".

How To Plan A Route With Multiple Stops On Google Maps

Step-by-step tutorial on how to use Google Maps to plan a multi-stop route up to 10 stops.
A dark-skinned man dressed in a red polo shirt and trousers stands beside a white van with the words “Delivery. Always on time” written on the side. His arms are crossed and he is smiling slightly. Image credit: RODNAE Productions

Delivery Management: A Practical Guide To The 6 Pillars

Delivery management is the art and science of getting things where they need to be, when they need to be there. Discover the six pillars of delivery management, and how to choose delivery management software.
A series of sealed, unmarked cardboard delivery boxes moving towards the viewer on a conveyor belt.

8 Practical Ways To Improve Delivery Efficiency In Your Business

Delivery efficiency can make or break a retail business. Here are eight practical tips for making your deliveries more efficient.
Simple illustration showing a gas pump and a van with an open fuel cap. Instead of pumping fuel in, the pump is sucking money out.

How To Cut Gas Costs In Your Delivery Business

Last mile delivery businesses are facing huge gas price increases. Here are some ways to keep costs down, while also keeping customers & drivers happy.
Graphic with the logos of Onfleet, Routific, Tookan and Bringg.

Onfleet Competitors: 4 Alternatives Compared

You’ve probably realized there are a ton of Onfleet competitors out there. Who are they, and how does Onfleet compare?
Photograph of the Routific team at a picnic and volleyball day in Vancouver. A "Great Places to Work" logo is overlaid.

Routific Is Officially A Great Place To Work

Routific has been certified as one of Canada's Great Places to Work, with a whopping 98% trust index score.
Four bowls of yoghurt topped with fruit and granola sit on a rough-textured wooden table alongside spoons, a knife and a round sticker with the Terra Firma Farm logo. The photograph is taken from directly above.

How One Small Farm Scaled Deliveries To 1,000 A Month

Brie Casadei talks about using Routific to grow her delivery business from 80 deliveries a month to nearly 1000, while staying connected to her customers.
An unmarked white delivery van is parked on a suburban street with its rear doors open. A young man in jeans, white shirt and a black baseball cap is carrying a stack of four plain brown cardboard boxes.

Last Mile Delivery Guide 2021 : Unblock Your Growth

Last mile delivery is the most expensive part of the supply chain, accounting for 40-50% of total shipping costs. Learn how route optimization can help.
View from the rear drivers-side corner of a white delivery van parked on a suburban street. A man in jeans, puffer jacket, baseball cap and mask is carrying a brown paper bag and looking across the front of the vehicle towards a house.

How To Improve Pickup And Delivery For Your Customers

Effective order pick up and delivery operations make for happy customers and a healthy bottom line. Learn how to improve yours and reap the benefits.