Onfleet Competitors: 4 Alternatives Compared

March 17, 2022
Graphic with the logos of Onfleet, Routific, Tookan and Bringg.

When it comes to delivery management software, Onfleet is a popular option. You’ve probably realized there are a ton of Onfleet competitors out there. Who are they, and how do they compare?

In this blog post, we’re going to explore the benefits and the drawbacks of Onfleet’s delivery management software, and draw on real user feedback to compare it to three major Onfleet competitors — Routific, Tookan, and Bringg.

Our methodology

To write this post, we’ve gathered feedback from actual users of each platform. That means you’re not simply getting our opinion, and you’re certainly not getting a copy and paste of what’s on a company website. You're hearing what real delivery businesses think of Onfleet and its competitors.

We primarily drew from user reviews on Capterra and G2. In one case, we quoted from a Forbes Advisor review and in another, we linked to reviews found on the Google Play Store and App Store.

We read through each and every review left on both Capterra and G2, but focused on the most recent ones (reviews left in 2021 and 2022). We also dug into our trove of internal user feedback notes, gathered from literally thousands of conversations we’ve had with delivery businesses over the years.

Full disclosure: We are the makers of Routific, a direct competitor of Onfleet. In reviewing our own software below, we've subjected ourselves to the same scrutiny as everyone else, highlighting the advantages as well as the drawbacks of using Routific based on reviews from real users.

After evaluating Onfleet, we’ll look at the following three competitors:

  1. Routific
  2. Tookan
  3. Bringg

OK, let’s get started!


Onfleet route optimization add-on
  • Cost: Starting at $149 per month, $349 if you also want route optimization
  • Target audience: Multi-national couriers, retailers and distributors, on-demand startups
  • Features for delivery businesses: Plan multiple routes, delivery time windows, live tracking, customer notifications, mobile app for drivers, barcode scanning
  • Capterra rating: 4.7 (81 ratings)

Onfleet: Advantages

Onfleet's primary focus since they started in 2012 has been delivery management, which means they've done a really good job building tools to support easy, efficient communication between dispatcher and driver, and driver and customer.

Users often rave about the following features:

  • Ability to chat between dispatcher and driver, and between driver and customer
  • Tracking page that lets customers see where their driver is, and allows them to rate and provide feedback on their delivery experience
  • Driver analytics — for example, the dispatcher can see how many stops were on-time vs delayed

Here are some reviews from happy Onfleet users:

“I love that it sends automated delivery text notifications to customers, which allows them to communicate directly with the driver.” — Kelsey W., small business owner (Source: G2)

“We are able to track all our employees and more with OnFleet, and provide exact ETAs to brands that procure us to make their scheduled deliveries.” — Ashli R., cannabis distribution company (Source: Capterra)

“The ability of our customers to leave reviews allows us to highlight issues with delivery personnel as well as take all of our 5-star reviews and compile them and showcase them on our website with actual testimonials and also allowed us to build a rating system.” — Sean W., Director of operations for transportation company (Source: Capterra)

Onfleet: Drawbacks

While Onfleet has been in business for a decade, they only added a route optimization add-on into their software suite in 2016. And that routing engine wasn’t developed in-house by Onfleet engineers; it’s powered by an external routing company. As such, route optimization performance is often the biggest complaint we hear from Onfleet users.

“The route optimization is definitely not 100% and occasionally throws up some odd routes which would require amphibious delivery vehicles.” — Brett K., premium wine delivery (Source: G2)

“When routing, I am constantly refreshing or changing time slots to complete the route. It can be much more efficient on the dispatch side.” — Jonathan D., dispatcher at food production company (Source: Capterra)

“When optimizing multiple tasks are going to the same location it won't put those tasks together but will make the driver go away from that address and then return.” — Dylan H., flower delivery company (Source: Capterra)

Some additional Onfleet drawbacks:

  • Price gets steep for small businesses
  • Platform is complex and requires training to get started
  • Reliability issues; app crashes when handling large volumes

“As a last-mile solutions provider, it has everything,” writes a Forbes review. But  “the differences in paywalls makes it difficult for companies to get exactly what they need from the software.”

What does this mean? Onfleet pricing starts at $149 a month, but route optimization is only available as an add-on when you’ve upgraded to the next tier costing $349 a month. Additional features like barcode scanning and predictive ETAs are available on the Premium package from $799 a month. 

Some users also highlighted performance and reliability issues, especially when handling larger delivery volumes:

“The speed once volume is added is borderline unusable.” — Jaime M., director of delivery for a consumer goods company (Source: Capterra)

“The most annoying thing is that some customers will not receive the delivery notification texts. Sometimes this is a one-off issue, but other times it's an ongoing issue.” — Kelsey W, small business owner (Source: G2)

This final review was sent to us from a company using Onfleet to manage same-day delivery in a large metropolitan area.

“When optimizing 2,000 orders in one go, we’re seeing drivers cross into many subregions. We’re thinking about having humans create a subregion of 40 tasks before sending to optimize.”

If you need a delivery management solution with smart route optimization technology, you may want to consider Onfleet competitor Routific.

Sources: Capterra, G2, Forbes

Routific: Onfleet competitor

Routific software
  • Cost: Starting at $39 per driver per month; $59 per driver per month if you want delivery management tools like customer notifications and driver tracking
  • Target audience: Small to medium sized delivery businesses
  • Features for delivery businesses: Plan multiple routes, delivery time windows, live tracking, customer notifications, mobile app for drivers, proof of delivery
  • Capterra rating: 4.9 (99 reviews)

Routific is route optimization software that’s specifically built to be easy to use. Our main focus is small to medium-sized local delivery businesses.  We’ve been developing and improving our own proprietary route optimization algorithm since 2012. In 2017, we began adding a number of delivery management features including customer notifications and live driver tracking, a native mobile app, and a tracking link so customers can see where their delivery drivers are.

Routific: Advantages

Routific users tend to love how easy the platform is to use, likening Routific to "the Apple in a PC world of routing".  Here are some other things they're excited about: 

  • Route optimization increases delivery fleet capacity while reducing mileage
  • Intuitive design and easy to use
  • Routing Engine API available for tech-oriented companies that want a tighter integration

Here are some reviews from happy Routific users:

“For dispatchers working with tech-impaired employees, this is a life-saver! The driver app is also attractive with a clean and intuitive UI. It's easy for people to learn to use. As a dispatcher, the web UI is clean and attractive. It feels lightweight even though it's doing a lot.” — David H., CEO of food and beverage company (Source: Capterra)

“The software will automatically optimize the route across my fleet of trucks (10), figuring out how to both balance the load between trucks AND do so in the fewest possible miles. I can instantly see how changes in routing impacts mileage. Incredibly fast, flexible, easy to use.” — Peter L., general manager (Source: G2)

“Routific is a joy to use. It is thoughtfully designed and is intuitive to work with. The ease of reordering stops is great, and the drivers love the phone app so we can dispatch their routes to them.” — Ruben A., non-profit coordinator (Source: Capterra)

Routific: Drawbacks

Routific users have told us they want to be able to do more with the current set of delivery management features, and we've also had requests to adjust the pricing models:

  • Communication between driver, dispatcher and customer is inadequate
  • Delivery tracking features cost extra
  • It can become costly per driver costly if delivering infrequently, and be inflexible if fleet size fluctuates

Here are some comments from Routific users:

“I wish we had more options for personalization…  For example, being able to send notifications both through email and SMS and not just one or the other.  Or being able to schedule routes and drivers across multiple days would be a game changer.” — Jill L., manager of a food and beverage company (Source: Capterra)

“Would be nice to have some more options for client messaging or ability to communicate through the app.” — Nora M., delivery manager (Source: Capterra)

“When I first started I felt the value for the money was great, but since the new features have been added I feel it is just a little out of the good value price range.” — Davonna L., small business owner (Source: G2)

“Cost to add more vehicles. Sometimes during high traffic times we could use 3 vehicles or more but it's an added feature you need to pay for.” — Kevin B., general manager of a food and beverage company (Source: G2)

If you’re extremely price sensitive and you’re looking for a more complete solution, you might want to consider another Onfleet competitor, Tookan.

Sources: Capterra, G2

Tookan: Onfleet competitor

Tookan software
  • Cost: Starting at $29 a month to $359 a month
  • Target audience: Enterprises that provide on-demand delivery businesses like taxi service, pharmacy, or restaurant delivery
  • Features for delivery businesses: Plan multiple routes, delivery time windows, live tracking, customer notifications, proof of delivery, billing and invoicing, customer portal
  • Capterra rating: 4.4 (65 reviews)

Tookan started in 2012 and has evolved into an enterprise delivery management system, designed for large organizations. It offers route optimization, as well as driver tracking and customer notifications, while also offering services that are designed for on-demand delivery.

Tookan: Advantages

Tookan users seem to really appreciate the Uber-like experience they can provide their customers, as well as what many customers call a “complete solution” for their business, given the plethora of integrations Tookan has to offer. Here’s what Tookan users tend to highlight:

  • Large range of integrations to e-commerce tools and platforms
  • White labelling options
  • Price

Here are some reviews from happy Tookan users:

“Our most important feature was the ability to white label. We also wanted a feature-rich product out of the box that can be customized. Tookan satisfied all of our requirements and the team is amazing.” — Michael A., CEO and co-founder of a construction company (Source: Capterra)

“We have the service integrated with our restaurant ordering system. Everything is straightforward and smooth: Drivers sign up, order assignment, and delivery… Pricing is suitable for all sizes including small businesses and startups.” — Ahmad A., owner of a restaurant (Source: Capterra)

“The software is super easy to use on the administrative/dispatch and driver interfaces. I also like the notifications that can be sent to customers keeping them abreast of the location of our drivers." — Kristi J., owner of a transportation/trucking company (Source: Capterra)

Tookan: Drawbacks

Tookan users have reported a number of concerns with customer service, in addition to some performance and reliability issues:

  • Lots of reported down time
  • Poor route optimization performance
  • Customer service difficulties

“ Waaay too much down time. The app is down at least every week, which prevents my customers from making bookings = lost revenue.” — Sadid R., founder of trucking/transportation company (Source: Capterra)

“Looks very good and promises to be all what you need to deploy a delivery business, but after you pay, the hell starts, no answer to inquiries.” — Bogdan T., CEO of logistics/supply chain company (Source: Capterra)

“Optimization isn't accurate. There is a lot of need to data entry as some of the customers don't auto populate. While support is very kind, the timing of when they call is never good. Notifying customers before trying to reach us from an unrecognizable phone # is problematic. Too many add-ons in the Marketplace that are duplicating in scope.” — April F., CEO founder trucking transportation (Source: Capterra)

Sources: Capterra, G2

Let’s move onto our last Onfleet competitor: Bringg

Bringg: Onfleet competitor

Bringg.com website
  • Cost: Bringg doesn’t publicly advertise its prices and there is no advertised free trial.
  • Target audience: Bringg is enterprise delivery management software, which is popular with large organizations and brands like Walmart, KFC, and Coca-Cola.
  • Features for delivery businesses: automatic dispatch for on-demand delivery, communication between drivers, driver analytics, inventory tracking with barcode scanning,  route planning, route optimization, proof of delivery
  • Capterra rating: Not applicable (see below for explanation)

Bringg, founded in 2012, is enterprise delivery management softwar, which is popular with large organizations and brands that need to manage both on-demand delivery and supply chain management.

While they do not advertise their prices or a free trial, an online form requesting more information gives us an idea of the size of the businesses it targets: The smallest volume they serve starts at “less than 30,000 orders” per month.

When researching Bringg online, you’ll see there are very few reviews from actual users readily available. The 7 Bringg reviews found on Capterra, for example, are all outdated.  There are, however, a steady stream of recent reviews for Bringg’s mobile app for drivers on the Google Play Store or the App Store

Despite the lack of online reviews for the software, we still felt it was important to highlight Bringg in this article because it's an Onfleet competitor that comes up quite often when we speak to delivery companies. In fact, we have on occasion recommended it to large enterprises that come to us looking for a solution.

So, although our review can't follow the same format as the others above, we can still share what we know about Bringg’s advantages and drawbacks. Our information  was drawn from Bringg customers, from thousands of conversations we’ve had with delivery businesses, and from information found on Bringg.com.

Bringg: Advantages

Bringg’s users often tell us how much they love the platform’s automation, specifically when it comes to:

  • Integrations: Bringg can integrate with e-commerce software as well as other platforms like DoorDash and Uber. 
  • Inventory tracking: Bringg registers and documents where each package is with barcode scanning technology, tracking items from warehouse to customer.
  • Driver and vehicle management: Larger businesses employing both in-house drivers and third-party contractors can use Bringg to manage and facilitate communication between drivers.

Bringg: Drawbacks

  • Mobile driver app: Users are reporting a number of performance issues with the Bringg driver app on the Google Play Store and the App Store.
  • Route optimization: Companies who leave Bringg have often reported they are looking for a platform with stronger route optimization capabilities.
  • Difficult to use: Given the scope of Bringg’s platform, it usually does take at least a few weeks to train your staff and integrate this software with your business operations.

Sources: website, Google Play, App Store

To conclude...

There are many more delivery management platforms out there. If you’re interested to explore, we recommend checking out Capterra’s Delivery Management Software page that ranks Onfleet competitors based on real user reviews.

In this article
Portrait of Suzanne Ma
Suzanne Ma
Suzanne Ma is a former journalist and published author turned co-founder at Routific, a route optimization platform. She loves to capture inspiring stories from small business entrepreneurs, and share their journeys of growth alongside Routific. As a Product Marketer, she ensures that the community stays up to date on the latest innovations at Routific.

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