Four bowls of yoghurt topped with fruit and granola sit on a rough-textured wooden table alongside spoons, a knife and a round sticker with the Terra Firma Farm logo. The photograph is taken from directly above.
User Stories

How One Small Farm Scaled Deliveries To 1,000 A Month

December 1, 2021


Many of our customers find Routific when their businesses are taking off, and managing deliveries is becoming a problem. There are a few reasons for this:

These all add up to a big headache for a growing business—so anything that can  improve delivery efficiency, save time, and bring costs down will help to keep things on track.  

That's exactly the problem we're trying to solve at Routific, so we're always delighted to hear when it's working—like in this video featuring Brie Casadei of Terra Firma Farm Creamery in Connecticut. Brie talks about how using Routific's route optimization and delivery management software has helped her to:

Brie makes some really good points about the business value of automated customer notifications. As her business grew and she started sending out drivers instead of making deliveries herself, she no longer had daily personal contact with her customers, but:

"With Routific they still get a text from me that's saying 'Hey, we dropped your order'... There are days when one driver is delivering like 60 deliveries. That's 60 customers I still want to talk to, I still want to say 'hey, thanks for your order"... The communication through Routific has saved us so much time."

The video is a shortened version of a half-hour presentation called  "Connecting with Community & Growing a Farm Brand" that Brie delivered at the 2021 Direct Farm Conference hosted by our partners Barn2Door.  She's a great storyteller and has lots to say about running a small farm business, expanding product lines, using social media to connect and more. If you're building a farm-based business we can recommend watching!

Author portrait

Pam Sykes has a PhD in History and a background in Journalism. She is the Lead Content Strategist at Routific with a focus on delivery management, delivery experience, route planning, and the last-mile industry in general. She has a passion to help delivery businesses scale with her craft of storytelling.