Bold Vision, a UK-based charity, started an initiative called Feed the Hill in the neighbourhood of Telegraph Hill, located in South East London. When Covid-19 forced the shutdown of local stores and marketplaces, there was a surge in community need for fresh produce. Feed the Hill is a community response to Covid-19, and they used Routific to organize their fleet of volunteer drivers.
The initiative focuses on distributing food to those made vulnerable by the pandemic. As the emergency accelerates and more people lose income, the project scales up, extending its reach and offering more support for those in need. Routific helps Feed the Hill by producing optimized home deliveries and routes for their drivers, helping them reach more people.
As a thank you, the team at Feed the Hill shared a video about their experience: