How Local Food Marketplace And Routific Help Farmers And Food Hubs

October 28, 2020
Fresh farm produce

Most of the food we eat today takes a long, arduous journey across the country – and oftentimes around the world – before finally landing on our plates. 

COVID-19 has shown us how fragile today’s food systems are. We’ve seen how our large, complex supply chains can break down, leaving empty supermarket shelves, food wastage, the shutdown of processing plants, and terminated exports.

The pandemic has also highlighted the importance of establishing strong, local food systems with transparent supply chains. Many of us already knew the benefits of locally sourced food. Today, it’s never been more clear or more urgent how we must redefine the way we eat. Local foods can benefit producers, suppliers, and consumers everywhere, in every community.

Introducing Local Food Marketplace

Local Food Marketplace is software that helps farmers and food hubs plan, sell, and distribute local food.

The company stands for sustainability, empowering local businesses, and arming local food producers with technology to succeed – core values that are exactly aligned with what Routific stands for.

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“It’s really a watershed moment for local food systems. COVID-19 has brought on so many challenges for everyone, but it’s also been really exciting to see how farms, food hubs, and online marketplaces have really embraced the opportunity,” said Amy McCann, co-founder and CEO of Local Food Marketplace. 

“We want to help farms, food hubs, and online marketplaces be uniquely prepared and positioned to serve the community during this public health emergency and gain loyal customers at the same time.”

How Local Food Marketplace And Routific Help Farmers And Food Hubs

What does Local Food Marketplace do?

Local Food Marketplace (LFM) is comprehensive software that allows you to set up a branded online storefront with a full back end system for managing all of your sales and distribution, whether you are a wholesaler, retailer, or CSA operation.

LFM helps you:

  • Save time: Saves 16-32 hours a week of admin time PLUS packing efficiencies
  • Sell more: 45% sales growth pre-COVID (250% since)
  • Save money: No per producer or transaction fees for markets


How Local Food Marketplace And Routific Help Farmers And Food Hubs


One of LFM’s greatest strengths is how flexible the software is when adapting to various business models within the local food system. There’s lots of room for customization and optionality. If you have sales to multiple types of customers, for example, you can tailor the buying experience for each within the LFM platform by customizing pricing, order deadlines, delivery/pick up options, order minimums, and payment types accepted.


How Local Food Marketplace And Routific Help Farmers And Food Hubs

An internal dashboard also allows you to look at your orders in aggregate, and keep watch over your sales and revenue numbers. The system also has the ability to send marketing and transactional emails to your customers or to your local food producers.

When you’re ready to pick and pack your orders, LFM helps to keep you organized with picking and packing lists, along with the ability to print shipping labels.

Packing list for grocers on Local Food Marketplace platform


How LFM and Routific work together

Home delivery services have been growing in popularity over the last few years, but demand really shot up since COVID-19 began. 

The ability to plan and manage delivery routes can now be done via an integration with Routific, which enables you to easily export and import data between the two systems.

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Routific's delivery management platform

Today, the LFM platform supports more than 9,300 food hubs, online markets, farms, and co-ops across North America. McCann co-founded LFM in 2009, after running a food hub for more than five years. Since COVID-19 began, LFM has doubled the number of local producers on their platform to 9,300 and growing.

“We’ve spent the last decade understanding how local food folks do business,” McCann said. “Now is the time for us to make local food mainstream. Technology is key to helping us do that.”

Want to learn more about how Routific works with Local Food Marketplace? Get in touch.👇 

Contact Local Food Marketplace:

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